Following a drop in annual attendees to the museum, The Met was looking to bring in a new audience through a 15 work exhibition of The Met's collection. Journey of Color is an interactive exhibition for young families centred around the evolution of colour symbolism in art across the ages. Consisting of four colourful sections, a scavenger hunt of four tickets to collect, and a passport as the publication, Journey of Color makes use of The Met’s current branding to bring in a different audience than they might usually target.

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Link to Full Process Journal